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Stock Code
02556.HK
Marketing Cloud
Sales Cloud
Business Cloud
Analysis Cloud
Smart Cloud
Member Center
An omni-channel membership management platform.Integrating online and offline channels, enable customers to efficiently manage membership levels, benefits, loyalty points, and other membership system capabilities across all sales channels.
The Powerful Applicability of the Member Center
Omni-channel Integration
By connecting with platforms like JD.com, Taobao, Pinduoduo, Xiaohongshu, Douyin Shop, and Kuaishou, we integrate membership data across all channels, enabling customers to view and manage members from all platforms in a one-stop shop.
Industry-wide Applicability
Suitable for all industries, both online and offline, covering a wide range of scenarios including personal care and beauty, home appliances and electronics, healthcare, food and dairy, apparel and luggage, on-site services, catering and delivery, supermarkets and convenience stores, parent-child entertainment, and more.
Multiple Membership Systems
Perfectly compatible with the membership operation scenarios of large enterprises' one-brand-one-membership system, allowing each business unit (BU) or brand within the group to create a membership program tailored to their specific operational needs.
Powerful product feature advantages
Multiple Membership Templates
Tailor multiple membership templates with features like level adjustments, benefits, discounts, points tasks, and a points mall.
Member Distribution
Share mini-programs to lock in customers and establish referral relationships. Leverage retail, team, recruitment, training, and mentorship benefits for unique distribution strategies.
Member Medals
Earn medals based on activity, orders, and membership lifecycle. Medal rewards include physical items, points, and coupons.
Application in Multi-brand and Single-brand Modes
Multi-brand Conglomerate
When a business operates multiple brands and stores, each brand typically adopts a membership template tailored for its unique membership system and strategy. The membership center supports the use of independent membership systems for individual or multiple stores across different channels, fostering customer engagement for each brand.
Single-brand Multi-channel Operations
When a brand operates multiple stores across platforms like Tmall and JD.com, the membership center synchronizes member data, including orders, for display and analysis. This eliminates the need for operators to view and analyze data across multiple platform backends.
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Which online channels are connected to the membership center?
The membership center is integrated with channels such as JD.com, Taobao, Xiaohongshu, Pinduoduo, Youzan, Weimob, Meituan, Doudian, and other platforms.
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How can the membership center be used to continuously increase user activity and repeat purchases?
The membership center supports various strategies such as upgraded privileges, member medals, and a points system to promote user activity and repeat purchases. Upgraded privileges can guide users to upgrade their membership levels by inviting friends to register or shopping, thereby gaining better privileges. Points tasks can encourage users to make more purchases and complete other tasks to accumulate points that can be redeemed for rewards in the points mall. The process of collecting medals can greatly enhance user activity while also increasing repeat purchases.
Connect with our digital marketing experts for a comprehensive member lifecycle growth plan tailored to your needs.
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